I joined an early-stage company believing the hard part of an AI product was the experience: how it asks, how it explains, how it recovers. A year of building useful experiences without a clear path to adoption taught me that experience quality was only one part of the product question.

The most consequential gaps sat beyond the interface: structured data underneath the experience, a customer with a reason to fund it, and trust between the two parties the product was meant to connect. It changed where I open a project. Everything on the screen is downstream of that answer.

Before AI I designed two SaaS products end to end for a VR platform, and before that I curated exhibitions, which is audience research and narrative sequencing under a fixed constraint.

Relocating to Toronto and eligible to work in Canada on an IEC visa.